Tips to Launch Your Personal Beauty Career
If you’re an aspiring beauty professional, it might interest you to know that the beauty industry is a $532 billion business globally.* Combine that with the fact that the U.S. holds the world’s largest share ** of the beauty market, around 20%, and a projection of industry growth of nearly five times the average ***of all other industries, and it’s safe to say that beauty careers are on the rise. That doesn’t mean there isn’t fierce competition to contend with in the world of beauty, so you’ll need a solid plan for how to make your mark in the industry. To help you get an edge over the competition, here are our top tips for launching your personal beauty career.
Pick your niche
One of the reasons the beauty industry is growing in popularity is because of the wide range of career paths to choose from. The beauty industry encompasses everything from cosmetology, esthetics, nails, beauty product sales or brand rep, makeup artistry, salon owner, and more! Your first step should be to narrow down your options to what you are particularly passionate about. After all, you’re going to be spending most of your time working in the career you choose. So, choose a career path that gets you excited to get out of bed in the morning.
Research the requirements and get trained
Depending on what path you select you’ll need to familiarize yourself with what kind of training you’ll need. Will you need a license? Are there other requirements specific to your location? What schools or training facilities are in your area? Once you’ve figured out what kind of training is necessary, the next step is to figure out where to get your beauty education and then complete a program designed for your chosen career.
Leverage technology
It’s no secret the world has gone super digital and social media is a valuable tool for building your personal beauty brand. Whether you’re trying to attract clients for the services you offer or working to grow your online presence as a beauty expert, technology can be your best friend when it comes to building a following. Establishing and maintaining your brand presence on social media channels like Instagram, Facebook, and TikTok is practically essential in today’s hyper-connected world. You should also consider creating your own website where you can showcase your work and connect with your clients. It doesn’t have to be elaborate. But having your bio up and a forum to engage with followers can really give your personal beauty brand the boost it needs.
Stay in the know
Keeping up with the latest beauty trends and understanding what your clients want is an important part of maintaining your career momentum. Stay updated on what’s “in” and how the industry is evolving so that you can be ready to adapt to changes in the market. There’s the added benefit of being perceived as a beauty expert who is constantly in the know about your industry.
Keep your skills sharp and build on them
Many beauty career paths require ongoing education to keep your license current. But even in roles that don’t require continuing education, keeping your existing skills sharp and adding new skills to your beauty toolbox provides you with more ways to generate revenue.
There are countless career options available in today’s growing beauty industry. If you’d like to learn more about careers in beauty and wellness, you should check out the programs at Continental School of Beauty. With a variety of programs to choose from including Cosmetology and Hairdressing, Esthetics, Esthetics & Nail Specialty, and Barbering, Continental is training the next generation of talented beauty professionals. Contact us today for more information to get you started on a career you will be passionate about!
**Statista: https://www.statista.com/statistics/717710/market-share-cosmetics-personal-care-products-markets/
+U.S. Bureau of Labor Statistics: https://www.bls.gov/opub/btn/volume-11/recovering-from-the-pandemic-a-bright-outlook-for-the-personal-care-service-industry.htm
