Becoming a Beauty Entrepreneur
If you’re among the many individuals looking to launch your brand into the multi-billion-dollar beauty industry, it can be tough to know exactly where to start. After all, the industry is massive, and the competition is fierce for even the savviest entrepreneurs out there. To help you get on the path to your future as a beauty entrepreneur, we’ve got some suggestions to get you started.
What does it mean to be a beauty entrepreneur?
A beauty entrepreneur might be a cosmetologist, a nail salon or spa owner, an executive at a cosmetic company or a beauty influencer on social media. But what sets you apart from the competition is the true entrepreneur drive and willingness to put in the hard work to pursue your passion and make your dream a reality. Whether that’s launching a product line, starting your own salon or building your social media brand, having passion and drive to reach your goals is at the core of every entrepreneur.
Where Do I Start?
Identify your goals for the present and build a plan around them. Ask yourself the practical question such as what problem am I trying to solve? The most successful beauty products and entrepreneurs solve a problem for their target audience and customers. So, really narrowing your focus to what your end goal is, will help you get on the path to that first step.
Take the First Step
Now that you’ve identified your long-term goals, you’ll need to determine what the first step is to get you there. And depending on what those goals are, your path to getting there will be slightly different. Will you need training? Licenses? Financial assistance? That doesn’t mean that your goals won’t change down the road. True entrepreneurs are flexible by necessity.
Check Out Your Competition
Your competition can also be your best teacher. Spend the time to learn about the industry you’re trying to break in to by examining competitors who already have set a solid foundation. Entrepreneurship isn’t just about inventing the next big thing. It’s also about improving upon what’s already there. Industry disrupters often create new and better versions of the status quo. So, after studying the competition, ask yourself what problem your competition didn’t solve, or how you can do it better.
Stay in the Know on Beauty Trends
Never stop learning about the latest trends in the beauty industry. Why? Because even when you’ve achieved your initial goals as a beauty entrepreneur, the industry is constantly evolving. That means to stay on top of your game, you’ve got to evolve right along with it. One of the main philosophy for a beauty entrepreneur is adapt and move forward!
Have a Support System
Having a solid support system is important no matter what career path you’re considering. Whether that involves getting support from family or friends while you get your training, teaming up with a partner to open a salon or launch a beauty product, the point is you don’t have to go at it alone.
Whatever niche in the beauty industry you’re considering a career in, you’ll be happy to know that not only did the industry grow from [i]$438 billion in 2020 to $511 billion in 2021, but it’s also predicted to reach over $784.6 billion by 2027. In all, it’s a great time to be a beauty entrepreneur! If you’d like to learn more about careers in the beauty industry, check out the programs at Continental School of Beauty. With 3 campus locations to choose from and programs that feature Hairdressing and Cosmetology, Esthetics and Nail Specialty and more. Continental is helping students get the training they need to launch careers as beauty entrepreneurs. Contact us today to learn more or to schedule a tour of a campus near you.
[i] https://commonthreadco.com/blogs/coachs-corner/beauty-industry-cosmetics-marketing-ecommerce
