Continental School of Beauty Blog

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Tips for Successful Social Posts in the Beauty Industry

Social media and the beauty industry are the ultimate marketing dream team. Social influencers, beauty brands, and everyone in-between, use social media to increase followers and promote their brand. But let’s face it – creating a loyal, large base of followers is no easy task. You’re going to need some strategic online techniques. Don’t sweat it beauty-brand builders! We’ve got some great tips for boosting your social media presence and making your social media posts pop!

Debut something new

Be the first to post about a hot new highlight trick, or the latest lash-boosting product sweeping the internet. Setting yourself apart with something fresh and fun is a great way to have all eyes on you.

Stay relevant

Many social media trends emerge and run their course quickly. Stay aware of the trends and don’t let your content fall out of date. Asking followers to tag their friends in a post immediately, introduces you to new consumers. Focusing on special days like International Women’s Day and Mother’s Day, can help you engage your main group of followers.

Skills pay the bills

It may seem like anyone with a phone can be a beauty influencer. But the most successful posts highlight the technical skills of the blogger. Professional makeup artists and hair stylists have the training and talent to wow their followers with their mad skills. Make sure your word game is equally strong. Don’t be afraid to get some help creating that fun, follower building content.

Be there for your followers

Communication is key in social media posting. Answer comments quickly and engage in one-on-one conversations with followers. You can also interact with question and answer sessions, challenges, and giveaways.

The world of social media can be a beautiful thing that can help you build your brand and your career. If you’re ready to learn the skills you need to make beautiful things happen, check out the programs at Continental School of Beauty! Continental is helping students get hands-on training in cosmetology, barbering, esthetics, and esthetics and nails combination. If you’re ready to do what you love for a living, contact Continental School of Beauty today to learn more!

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