Tips to Grow Your Social Media Following
Looking for tips to grow your beauty brand on social media? If you’re trying to make your mark in the beauty industry by building your own personal beauty brand, standing out from the competition is essential and social media can be a very powerful tool. Understanding the do’s and don’ts of building a successful social media following can be challenging. Not to worry budding beauty entrepreneurs, we’ve got some great tips for how to grow your beauty brand on social media.
Identify your target audience
Once you’ve dialed in on who your target audience is, it’s easier to develop a social media strategy that works. Ask yourself who is interested in what you have to offer. If it’s millennials, you probably won’t be posting tips for prom night hair. Tailor your posts to the audience you’re trying to reach.
Pick a platform
Do the research on which social media platform your audience is using and make that your main focus. You don’t want to spread your resources too thin by posting across every platform out there if you’re not getting results on certain ones. If you do post across multiple platforms, craft your posts differently for each platform for maximum impact.
Post relevant content
If you’re trying to promote a new beauty product, posting personal opinions you feel strongly about may not go over well with your whole audience. Keep it relevant. That doesn’t mean you can’t share a personal story. Just remember these rules of social media for business; one third of your posts should be to promote your business, one third to share ideas from influencers in your industry, and if you do post something personal, make sure it’s not too personal.
Timing is everything
Be sure to post regularly and strategically to keep your audience engaged. Creating a posting calendar and keeping content fresh and current is key. Also consider when to post. Depending on your audience and the platform, it might make sense to post early in the morning or after hours for maximum exposure.
Learn from your competition
You can get great information and ideas by staying tuned in to what your more successful competitors are doing.
Decide who you are
What is your brand voice? Messaging, voice, and branding are all important factors in your beauty business journey. Everything on your social media page should reflect your voice and brand. So, be sure you know what you want your followers to see and hear from your brand. Create messaging that consistently aligns with your goals.
Audience engagement is critical when trying to keep your followers interested. Interact by responding to comments, asking/answering questions, or post a survey on a topic that you feel your audience would be interested in. Make it a conversation instead of an advertisement. Followers who feel included, also feel valued and will stick with you.
The beauty industry is thriving, and your beauty brand and career can thrive right along with it. With the right strategy, of course! If you’re considering a career in the beauty industry, check out the programs at Continental School of Beauty. With a team of dedicated, experienced instructors and programs in Hairdressing and Cosmetology, Esthetics and more, Continental is training the next generation of beauty professionals. Contact us today for more information or to schedule a virtual tour for one of our three campus locations.